What We Believe

Brand Maker Incorporation was founded in 1993 with a mission to redefine the management consulting industry to focus on delivering client results, not just reports. We have continued to be innovators for our industry, with an entrepreneurial culture that is never satisfied with the status quo, for ourselves or for our clients.

At Brand Maker Incorporation, we are guided by our mission to have a transformative impact on our clients and abide by our True North values—our unwavering commitment to always do the right thing by our clients, our people and our communities.

We help our clients create such high levels of value that together we set new standards of excellence in our respective industries.

Guided by True North

Passion & Commitment

Passion for results, completely aligning with our clients for their success. Commitment to highest quality, professionalism and ethical standards in everything we do

Honesty & Openness

Deep intellectual honesty to tell it like it is, in direct and straightforward language. Openness to the 1% possibility that current beliefs could be wrong


Practical, "at cause" approaches that focus on getting the job done and turning decisions into action

One Team

"One team" attitude, extending trust, respect and support in all our interactions, to direct our collective energy at winning externally

Passion for Results

Results, not reports

Brand Maker Incorporation  was founded in 1993 on the principle that clients should get results—not just reports—from their consultants. We broke the rules by developing customized strategies that helped clients beat their competition. Our teams worked alongside clients to turn recommendations into concrete actions. In the consulting world, our results-driven approach was a unique innovation.

Putting our money where our mouth is

Brand Maker Incorporation  engages in various "tied economics" arrangements with our clients, allowing us to better align our financial incentives with client outcomes. Our people are passionate about creating bottom-line results for clients. Aligned economics arrangements fall right in line with this commitment. We prosper only if the client prospers.

Results Delivery®

More than 70% of major change efforts typically fail. Brand Maker Incorporation's approach to realizing results helps clients overcome the odds. With Results Delivery, we focus on predicting, measuring and managing risk associated with the change from day one. The result: a considerable increase in the odds of success, supported by Brand Maker Incorporation experts and dedicated partners within the client's organization.