Brand Maker Incorporation  F&Q

Brand Maker Incorporation provides strategic business advisory services to small and middle market businesses, start-ups and non-profits. We engage business owners and senior managers in an intensive, collaborative process to identify and resolve any issues and challenges that may be preventing your company from achieving its fullest potential. Most of our clients have the potential to grow to at least $5 million in gross revenue per year, but this is not an absolute requirement.

If you have questions that aren’t answered here, please contact us. We’ll be happy to help.

Q: How much does a business plan / a marketing plan / a feasibility study / etc. cost?

A: Relatively simple, straightforward projects can be as little as $5,000, whereas longer term, more complicated projects can exceed $50,000. Most of our projects fall somewhere between these two extremes. We do not offer any fixed price packages and we generally avoid templates. Before we can give you an estimate, we need to understand your individual situation. This generally requires a brief conversation about your project goals, timetable, budget, scope, and other issues. Although we are far from being the most expensive, we are also rarely the least expensive. If you are looking for the lowest cost solution, or do not care about quality, then Brand Maker Incorporation Partners is definitely not a good fit for you.


Q: How do I know if Brand Maker Incorporation Partners is a good match for my business?

A: As business growth consultants, we can help almost any legitimate business, from start-up through middle market. However, there are specific industries and business types where we may not be the best fit. We will be happy to discuss your situation confidentially, and will immediately let you know whether or not we think we are a good fit for your business.

Q: Do you provide client references?

A: We are happy to provide client references to serious prospects once we have held initial discussions and have tentatively agreed on the scope and structure of an engagement.



Q: I understand that business strategy consulting can be very expensive. Can you help me if I am on a more limited budget?

A: Everything we do is tailored to each client's individual situation. If you tell us your budget, as long as it is reasonable, we can work with it. Our focus is on delivering HIGH VALUE to clients, NOT low prices. Note that we now offer business coaching (only to Chicago area businesses.)




Q: My company has very proprietary information, which I do not want to leak out. Do you sign non-disclosure agreements?

A: Once we have determined that there is a good match between your needs and Brand Maker Incorporation Partners' capabilities, we can send you a mutual non-disclosure agreement. This agreement protects both parties from disclosure of confidential information. And, if you become a client of Brand Maker Incorporation Partners, our standard contract provides ample protection that covers most circumstances.

Q: Why don't you list more of your clients' names on your website?

A: Most of our clients insist on strict confidentiality, so we cannot divulge any information about them beyond their industry and a general description of the type of services we provided them.

Q: Do you work with non-profit organizations?

A: Although most of our clients are small or mid-size businesses, we also work with non-profits and associations. As long as we are a good fit in terms of skills and expertise we are happy to work with any legitimate organization. In fact, several of our largest and most complex engagements have been with non-profit organizations.

Q: Do you work with clients outside of the Chicago metropolitan area?

A: YES! We have worked with clients across the United States, as well as in Europe and Africa.

Q: Your focus seems to be on business planning and strategy. Do you also help clients with marketing or strategy execution?

A: Yes. Although our greatest expertise is in business strategy and planning, we also help clients with a wide variety of other issues. These include interim management, part-time management, marketing execution, operations consulting, and more. Please contact us to discuss your particular situation in confidence.

Q: I am starting a business and need help developing the business concept, researching the industry, and developing a marketing plan. I have very limited funds. Will you work in exchange for equity?

A: The amount of market research that needs to go into a high quality marketing plan is extensive and time consuming. We usually work strictly on a fee-for-service basis, but in exceptional cases will discount our fees in exchange for an equity stake or percent of sales.

Q: Can you make an equity investment in my business or provide debt financing?

A: Brand Maker Incorporation Partners is not a lender or private equity firm, and we do not act as an intermediary in any financial transaction. That said, we can support your search for funding in many useful ways, including market research, preparation of a business plan, development of a business presentation, and preparation and review of supporting documents. In some cases, we can arrange introductions to qualified funding sources. All work of this nature is strictly fee-for-services without guarantee that a deal will be completed. We also work closely with other financial services firms that specialize in business valuations and investor introductions (investment banking services for small businesses).

Q: I need a business plan / marketing plan completed in a week or less. Can you help me?

A: We are willing to go the extra mile for our clients, but we cannot complete most projects in such a short time frame. Generally, even “straightforward” business plan, marketing plan, and market research projects take at least 3 to 4 weeks. More involved projects can require several months (or longer) to assure the high level of quality and accuracy that are essential to success.

Q: I have been thinking about a new business for a long time. I need someone to help me go through all of my ideas to sort through them and develop a realistic business plan. And I need to do this on a limited budget. Can you help me?

A: Possibly. We occasionally work with clients in this situation. You will need to do the "heavy lifting" with the market research (which can be very time consuming), while we limit our role to acting as facilitators and business advisors. This plays to our strengths and keeps your expenses to a minimum. The process typically takes several months, but results in a very strong business plan.

Q: I have developed a patented product and now I need help getting it to market. Can you help me?

A: We have found that many inventors just want someone to help them "sell their product" without asking any questions. We do not work that way, since it usually leads to failure. We can help you formulate a sound go-to-market strategy first, then help you commercialize your technology product or service. If you already have a solid go-to-market plan, with real market data and analysis to back it up, we can quickly jump into the execution phase.

Q: I already have a business plan. I just need a great presentation for investors. Can you help me?

A: Yes. We frequently help entrepreneurs develop and practice concise and compelling presentations. However, we do not simply "slap together a few slides". Very few entrepreneurs ever succeed at raising capital. Poorly designed and executed presentations are a major reason why.

Q: I am an angel investor. I have invested in one or two early stage companies, and I want to find more investment opportunities. Can you help me?

A: We talk with hundreds of small business owners each year, across a wide range of industries and stages. If we mutually agree that Brand Maker Incorporation Partners is a good fit, we can then define search criteria and set up a finders fee arrangement plus a small monthly retainer to cover our expenses. We will perform due diligence on potential companies and introduce you only to the most qualified candidates. If you are looking to partner with a high-integrity business consulting firm, please contact us. Your identity and contact information will be kept strictly confidential.